The Email Specialist
Turning E-Commerce Buyers
Into Lifetime Customers
I build retention systems for DTC brands on Klaviyo — combining email, SMS, and lifecycle strategy to generate predictable, compounding revenue growth month after month.
How I Build Revenue Systems That Grow On Their Own
Most brands leave 30–40% of their revenue sitting untouched. I fix that with a four-stage retention system built on strategy, execution, and relentless optimisation.
Deep Brand Research
Before writing a single email, I dig into your brand voice, customer data, purchase behaviour, and competitors. Strategy without data is just guesswork.
Flows & Campaign Build-Out
I build and launch every essential flow — Welcome, Abandoned Cart, Post-Purchase, Win-Back, and more — plus campaigns that convert without burning your list.
Test, Iterate, Optimise
A/B testing subject lines, send times, segments, and designs. Every data point is a chance to improve. I never set it and forget it.
Scale & Expand
Once email is dialled in, we layer in SMS, WhatsApp, and loyalty programmes to build a full retention stack that compounds revenue month over month.
What This Means for You & Your E-Commerce Business
If you want more revenue from email, more of your time back, and growth that doesn't depend on paid ads — you need a specialist, not a generalist. This is what working with me actually looks like.
Book a Strategy CallWhat I Handle
- Account Setup & Audit
- Segmentation
- Campaign Planning
- Flow Structure
- Copywriting
- Design
- Scheduling
- A/B Tests
- Reporting
What You Get
Every Retention Channel Covered.
Every Customer Lifecycle Optimised.
From messaging to membership, we design retention systems that compound loyalty, increase repeat purchases, and strengthen brand value. Explore our service suite below.
Customer retention starts in the inbox.
We handle everything from strategy and flow architecture to campaign creation, execution, and reporting built to deepen loyalty and drive profitable growth. It's email, done to a world-class standard, and optimised for lifecycle impact.
Clear. Timely. Profitable.
SMS works when it feels human, not robotic. We design smart, brand-aligned messages that create urgency, spark action, and bring customers closer. It's fast, direct, and deeply effective when done right (and we do it right).
Advanced retention for brands that want more.
Our advanced retention systems include subscription flows, WhatsApp touchpoints, loyalty mechanics, product quizzes, and direct mail, all mapped to key lifecycle moments. Everything works in symphony to extend customer lifetime value and create a profit centre that scales with your brand.
Success Stories
Real brands. Real numbers. Real growth.
Partnering with Glimmer Wish
Glimmer Wish had a passionate clean beauty audience but their email program wasn't turning first-time buyers into loyal customers. We rebuilt their welcome sequence, post-purchase nurture, and seasonal flows — all dialed into their playful, feel-good brand voice. Within a few months, email became their highest-ROI acquisition and retention channel.
repeat purchase rate
revenue
Partnering with Dermafacs
Dermafacs had a credible, surgeon-backed product — but their emails weren't conveying the clinical authority that drives conversions for premium skincare. We built trust-first educational flows highlighting the science behind RecoverX, layered with a tight abandoned cart sequence and dermatologist social proof. Conversions climbed and customer confidence followed.
email conversion rate
average order value
Partnering with Dorado
Dorado was sitting on a high-intent audience browsing custom jewelry but not completing their purchase. We deployed a multi-step abandoned cart sequence, browse abandonment triggers, and occasion-based gifting campaigns around key calendar moments. The email channel went from underperforming to consistently recovering and generating incremental revenue.
cart recovery revenue
in 90 days
Partnering with Dress It Up
Dress It Up Dressing had an award-winning product and a devoted health-conscious audience — but most customers were only buying once. We introduced a recipe-led email nurture series, a replenishment reminder flow, and a loyalty campaign targeting their most engaged subscribers. Repeat order rates climbed steadily from the very first quarter.
repeat order rate
email marketing spend
Partnering with Joanna Czech
Joanna Czech is a high-end skincare brand — every email touchpoint needed to feel curated, not mass-produced. We built a VIP segmentation strategy, a premium new-customer onboarding journey, and hyper-personalized post-purchase flows that matched the brand's elevated positioning. Email started converting at a level worthy of the brand's reputation.
average order value
email-attributed revenue
Partnering with Samii Ryan
Samii Ryan's pop-culture collab drops had an excited audience but no structured system to monetize the launch momentum. We built a pre-launch waitlist sequence, a drop-day email cadence, and a post-purchase cross-sell flow designed around their nostalgic, collab-driven fanbase. Each new collection now launches with a reliable email engine behind it.
new collection launch emails
customer retention rate
Partnering with Belle & June
Belle & June had a beautifully curated brand and a loyal aesthetic-driven audience — but their email program wasn't matching the standard the brand itself had set. We built a visually elevated welcome sequence, a gift-season campaign calendar timed around their highest-intent buying moments, and a loyalty flow tied directly to their rewards program. Email became the channel that consistently brought their highest-value customers back.
returning customer revenue
email-attributed revenue
Designs That Earn the Open — and the Click
Every email is built to convert — on-brand, well-structured, and written to speak directly to your customer.
What Brands Say After Working With Me
No pitch decks. No curated quotes. Just raw messages, screenshots, and real words from the people I've worked with.
"Email revenue went from almost nothing to our top channel in two months. I didn't expect results this fast."
"Excited to be working with them and hopefully have a really long term relationship with them"
"Best hire we made for the brand. Email used to stress us out. Now it just works."
"Organised, fast, and understands e-commerce deeply. Our Klaviyo account finally makes sense."
"Within 60 days we were seeing more revenue more email.. Wish we'd done this sooner."